50 YEARS OF VW GOLF

A SPECTACULAR, AMBITIOUS EVENT FOR THE WORLD’S MEDIA – PLANNED AND DELIVERED BY GBVC.

In summer 2024 GBVC was chosen by the VW UK press and public relations team as the lead agency for a milestone event in the company’s history – celebrating 50 years of the Volkswagen Golf.

Held at the world-famous balloon festival in Cappadocia, Turkey, the event involved an unforgettable experience for over 100 media and VIP guests over multiple rotations – all managed and produced by GBVC. From breath-taking driving routes to commissioning a custom-made hot-air balloon, GBVC took care of everything, to our sky-high standards.

- Pre-production services: sourcing media-standard hotels, restaurants, experiences and activities. Then leading two client recce trips to Turkey with VW staff.
- Establishing relationships with local hotels and restaurants, local fixers and production services, local airport teams and local medical facilities.
- Managing over 100 media guests (from UK and Turkey) over multiple rotations.
- Coordinating all accommodation and local transfers for crew and media.
- Developing a deep understanding of local laws, regulations, language (including Turkish-speaking crew) and customs/traditions.
- Managing the smooth import/export of press cars, working alongside the manufacturer team – a critical element of the event.
- Designing a breath-taking driving experience and coordinating the media drives of 16 press vehicles, including modern and classic Golfs. Provided drivers and events specialists from the UK
- Designing and manufacturing a VW-branded hot-air balloon in collaboration with a specialist supplier.
- Supplying a world-class photography and videography team, including sourcing locations and securing permits for unforgettable content creation.
- Provided a medical team for the event including a critical care specialist.
- Event delivered on time and 15% under budget.